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Highland fling

Highland fling

9.9.09 chicharperrebrands

Here’s a glimpse into the way my brain worked when I was asked to pitch for the new identity for Highland Council, back in 1995.  Below you’ll see the brief itself and how my logo developed from a map of the region into a corporate identity.

This solution was liked by the Council, but was not chosen, one reason being, allegedly, we were not based in the Highland region.  Instead they adopted the logo shown at the bottom of the page.

HC01

HC02

HC03

Step 1:  Take map and simplify the shapes. Turquoise chosen to represent the colour of the Highland landscape.

HC04

Step 2:  Develop shapes towards the letter H.

HC06

Step 3:  Add a wave and the second colour, blue, to represent water and the significant roll it plays in the Highlands, in terms of power generation, environment, tourism, etc.  I also saw this horizontal wave as a link across the entire Highlands, its people, communication and transport.  To me, it also looks a bit like two people embracing, meeting or dancing.

HC07

NB.  At this point, the symbol is symmetrical through 180 degrees.

HC08

Step 4:  Eight triangles are added to represent the eight area committees and to introduce the letter C for Council.

HC09

Step 5:  Add the name and Gaelic in a suitable corporate typeface – Optima – centred below the symbol.

HC10a

Step 6:  Show how the 2-colour identity will be applied to all stationery, b/w adverts, 2-colour leaflets, full colour brochures, signage, uniform, t-shirts, livery and merchandising.

HC11

HC12

HC14a

HC15

HC16a

HC17b

HC18

HC19

HC20

Below is the actual Highland Council identity.

HighCounLogo


Copyright © 2008 Chic Harper. All rights reserved.