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Premier solution?

Premier solution?

12.14.09 chicharperrebrands

On 2 June 1998, the brief to design a corporate identity for the newly-formed Scottish Premier League landed on my desk. However, it was to be a pitch – a football pitch? – against other agencies and that was to be in ten, yes ten, days time!

I’d created the Scottish Rugby logo in 1991 and the Scottish Golf logo in 1997. I was going for the treble!

Just how much I wanted it is reflected in the numbers of rough ideas, shown below, that I came up with in the next few days. Usually I’m more comfortable presenting several design solutions to a client, if only to show that I can up with more than one idea! However, after whittling these down to four favourites, I was so positive about my preferred option that only this single logo was taken to final artwork and a marketing campaign developed around it.

In my presentation rationale, I suggested that the X of the saltire had been discounted as it could be seen as a negative symbol or, in football terms, as a draw. Sod’s Law, that’s what they chose. Yes, life’s a pitch and I’ve got the T-shirt!

My P(for Premier)-shaped football player within a thistle-shaped shield was resigned to the bench, but I still think he’s got fresh legs.

SketchLogos1

SketchLogos2

SketchLogos3

SketchLogos4

SketchLogos5

SketchLogos6

SketchLogos7

SketchLogos8

SketchLogos9

Outlines

Grid

ReversedLogo

Colours

Planning

Pleasure

Passion

Pain

PeakViewing

Simply3pm

Tshirts

ScottishPremier2


Copyright © 2008 Chic Harper. All rights reserved.