Allegedly, back in 2003, a Laarge & Faamous London agency, responsible at that time for RBS design and advertising, had taken a couple of months and still failed to come up with a suitable logo for Supergrounds. So what did RBS do? They called me, of course!
After being shown a video of what Supergrounds entailed – the improvement by schoolchildren of their own school playgrounds, with the help of RBS and Learning Through Landscapes – I left the briefing knowing exactly what was required. Later that day, back at base, the logo didn’t take long to sketch. However, as I was on the lower end of the learning curve on Adobe Illustrator at that time, it took me a week to get back to RBS with the finished logo as you see below. They loved it and were soon using it on their brochures and marketing material throughout the RBS, NatWest and Ulster Bank regions.
The video had shown the various features that could be installed into a play area to enhance it, using slices of logs, flower beds, water features, enormous pencils, and so on, so the solution, yet again, was in the brief!
Since 2003, I have had the pleasure of working alongside RBS and Learning Through Landscapes on the project’s development, producing regular updates of their marketing material and further development of the concept into the worldwide context and Dream Playgrounds. It has been great to witness the project’s huge success over this period.