The renamed Cats Hotel, a comfy accommodation for cats, called for a friendly, cat lovers’ identity, so a number of illustrative solutions were developed for client presentation. These all provided the right feel and were all well received. However, everyone’s favourite that won the day was the cheeky ginger kitten.
The E-shaped kitten replaced the letter E in stationery, signs and promotional material and combined to create a fun, approachable, relaxed image for the Cats Hotel.
