The photograph above shows a selection of the packaging, print and point-of-sale produced by Caithness Glass. Each had been designed and presented at a pitch to the management of Caithness Glass in 1996.
The identity features a gold C, inspired by the highlight cast on a spherical glass paperweight, a product made famous by Caithness Glass. The dots on the packs represent the bubbles created within the glass during its production.
For the pitch, I remember having to add every single gold dot to every individual pack, tissue paper, wrapping paper, carrier bag, brochure and point-of-sale material using a gold felt pen (or two). However, the result was well worth it when it blew their socks off at the presentation. Virtually everything suggested that day was implemented within the following months for a major re-launch to the gift industry.
Over the next few years, the identity was further developed, including additional packaging, advertising, annual brochures and newsletters.