This was one of these logos that, once I’d sketched the idea, I immediately thought that I’d seen it before or, even worse, that it was already used by one of Ultratape’s competitors. The idea seemed so simple and generic that I was surprised (and obviously delighted) to find, following further investigation, that nothing similar had been previously adopted for this marketplace.
The client – the UK’s largest independent supplier of adhesive tapes – loved it, so this new identity was ‘rolled’ out across Ultratape’s packaging, signage and trade exhibitions.
Consequently, for the last ten years or so, I’ve been designing Ultratape’s own label packaging and, more recently, have produced their trade and retail brochures which have been incredibly successful in promoting Ultratape products into a worldwide marketplace.
