Rebranding a world leader
The synonymous red tartan of Walkers was already well known around the world by the time we started working with them in May 1991, but their branding was being inconsistently handled across...
chicharperrebrands
The eagle has landed
A long time ago, last century, on 21 November 1989 to be exact, I received a 7-page brief for the ‘development of corporate identity for Highlands and Islands Enterprise and for a unified...
Designs on glass
The photograph above shows a selection of the packaging, print and point-of-sale produced by Caithness Glass. Each had been designed and presented at a pitch to the management of Caithness...
Flower of Scotland
Although the Scottish rugby strip had borne the thistle for 120 years, the emblem itself remained public property. So in 1990, when Scotland won the Grand Slam, they were using a plethora of...
Lovely, lovely biscuits
Simmers had been baking quality biscuits for almost a century when, in the early 1980s, they asked us to develop a new identity, new packaging and marketing. I remember developing the logo by...
Capital investment
These ice cream packs were only two of the hundreds of food packs I must have been involved in designing for Capital 'fridge and freezer foods' stores over the 12 years or more that Baillie Marshall were...
Refreshing!
Asked to refresh the branding of Gleneagles Water, Jim Greig and I developed a new identity, marketing campaign and a range of bottles that included a new sports bottle, a mass market bottle and an...
Premier solution?
On 2 June 1998, the brief to design a corporate identity for the newly-formed Scottish Premier League landed on my desk. However, it was to be a pitch – a football pitch? – against other...
Got it taped
This was one of these logos that, once I’d sketched the idea, I immediately thought that I’d seen it before or, even worse, that it was already used by one of Ultratape’s competitors....
What’s it called?
Around the Boardroom table in the late 1980s, we sat for hours developing our campaign for Cumbernauld Development Corporation. Robert Beedham summed up that what we have is a place where many...